How The Associated Press polls on racial attitudes were conducted - The Washington Post

The polls also used a technique aimed at measuring what psychologists call "affect misattribution." This involved showing faces of people of different races quickly on a screen before displaying a neutral image that people were asked to rate as pleasant or unpleasant. Studies have shown that people consciously or unconsciously transfer their feelings about the photograph to the object they are rating.

http://www.washingtonpost.com/politics/how-the-associated-press-polls-on-racial-attitudes-were-conducted/2012/10/27/85da79b8-200a-11e2-8817-41b9a7aaabc7_story.html

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